How To Make Blog Successful – What is Google Analytics Bounce Rate

by Place for Bloggers

bounce rateMost bloggers use Google Analytics report for checking their blog pageviews and unique users numbers.

In this post I’ll discuss the bounce rate section, its importance for bloggers and ways to improve it.

What is Bounce Rate Google Analytics for Blogger

“Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” (taken from Google analytics help)

In other words how many of your blog visitors are just “passing by” and how many acknowledge your content and here to stay. The first thing you need to know is that high Bounce Rate is not good. If you just started a blog you do know how hard it is to bring visitors to your new blog. If 80% percent of them leave immediately after they read one post you have less chance to convert them and earn money from blogging.

What is a good bounce rate?

For a new blogger a 65% Bounce rate is a good start.  However as your writing experience increase you should aim for 50% and less.

How To Improve Bounce Rate

Constantly check your numbers and set goals for blog success

The first step is awareness. Set yourself a bounce rate goal and every time you go over analytics report check your current average bounce rate.

Spend more time in writing every post

Many new bloggers wrong and write a new post every day, thinking that a lot of content is what keep visitors in their blog. That is obviously wrong. Good content is what makes visitors read more posts. It is reasonable to write a new post every three days.

Go deeper in Google Analytics Report - Google Analytics small tutorial

In analytics left menu click on ‘Content’ and then ‘Top Content’. In the ‘Content Performance’ table click on the bounce rate column header. Learn from your best content what makes visitor stay. On the other hand, don’t afraid to edit posts with high bounce rate. Don’t get too attached to your content, you could do better in those posts.

Select relevant keywords and related search terms

The most frustrating experience a searcher can have is to click on a link that promises him something it doesn’t deliver. You can attract such posts with few seconds as average time on page. Optimize your blog for relevant search terms.

What is your average Bounce rate? And how long did it take you to reach it?

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{ 12 comments… read them below or add one }

Zimia March 20, 2012 at 2:40 pm

Very nice article – Thanks for your post, Im looking different effective between bounce rate of News website & small business website. I think with News site bounce rate very low. But with small bussiness website 65%~70% bounce rate it very difficult.

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himanshu January 12, 2012 at 2:14 pm

Very Informative article thanks for sharing…

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Avi October 22, 2011 at 7:36 am

Very Informative article thanks for sharing…

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Namit Gupta November 4, 2010 at 1:09 pm

But you cant help it if people are leaving your page following the external links on it. Some of my blog article which are ranked good in SERPS are reviews of other sites. People land on these posts and leave the page following the external link. Can I do something here?

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Outsourcing Guide June 14, 2010 at 8:18 pm

Thanks for sharing this informative article. Great post!

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Vance Malaver June 8, 2010 at 3:52 pm

Pretty good blog. I just stumbled upon your web-site and wanted to point out that I’ve honestly enjoyed reading your web-site posts. I’ll sign up for your feed and I hope you publish another post again shortly!

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Work at Home Dad March 23, 2010 at 11:57 am

This is a perfect guide. I enjoy reading this post. I learn a lot from you.
.-= Work at Home Dad´s last blog ..It’s Not How Good You Are,It’s How Good You Want To Be =-.

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chandrashekhar January 19, 2010 at 1:32 pm

very helpful article for new bloggers……….thanks a lot

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sabrina November 27, 2009 at 10:37 am

Thanks for the info, this is really good as I never bother about it before, I realised that my bounce rate quite high, I thought that was good. Thanks again.
.-= sabrina´s last blog ..How to Earn Extra Income – Affiliate Marketing =-.

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Julia Kinslow November 25, 2009 at 1:25 am

Hi Shay:

As you know, Wordpress has built in analytics and provides a lot of information, but not bounce rate. If my blog is not connected to my Web site, what is the goal of keeping a reader longer in my blog (i.e., if they read more of my posts, they may stumble a few and create exposure)? Please explain.

.-= Julia Kinslow´s last blog ..Using social media: how will you be human? =-.

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chris November 24, 2009 at 11:14 pm

Yes Great to See he Bounced Back to Blogging.I amusing a Mix of Adgitize and Entrecard for Much of My traffic but it just Bounces but from other Sources it is Quite low
.-= chris´s last blog ..Exposure, Backlinks and More Adsense Earnings all in one Place =-.

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Robert November 24, 2009 at 6:36 pm

Great to see you back in action again:)

Yes, reducing your bounce rate isn’t easy. I started out with an 80% bounce rate but it has been steadily coming down each month. As you mentioned, it’s not so much the quantity of articles you write but the quality.
.-= Robert´s last blog ..5 Very Reliable And Credible Affiliate Networks =-.

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